Carchitecture

This advertorial series focuses on the architectural quality of cars, illustrating how a car can be identified through its shape, structure and key features. Showing how automotive brand identity and car advertisements can be commercially marketable and both aesthetically pleasing whilst adopting a more creative visual representation.

The series has drawn inspiration from abstract art as an initial starting point of this concept, to visualise how lines and angles can be abstracted whilst allowing the audience to identify with the key structures within the images which in the context of automotive design reinforces the connection to brand identity through design and visual representation.